1. Barriers to Adoption of Smart Farming Technologies in Germany

The number of smart farming technologies available on the market is growing rapidly. Recent surveys show that despite extensive research efforts and media coverage, adoption of smart farming technologies is still lower than expected in Germany. Media analysis, a multi stakeholder workshop, and the Adoption and Diffusion Outcome Prediction Tool (ADOPT) (Kuehne et al. 2017) were applied to analyze the underlying adoption barriers that explain the low to moderate adoption levels of smart farming... M. Gandorfer, S. Schleicher, K. Erdle