Diagnóstico nutricional em minutos: visitantes poderão fazer análise foliar instantânea no estande do IBRA megalab
SUGESTÃO DE PAUTA – CONBAP & ICPA 2026
Durante o 11º Congresso Brasileiro de Agricultura de Precisão e Digital (ConBAP) e a 17ª International Conference on Precision Agriculture (ICPA), que ocorrem de 13 a 16 de julho, em Porto Alegre (RS) um dos destaques da área de exposição será uma demonstração prática de como a espectroscopia pode acelerar o diagnóstico nutricional das plantas e apoiar decisões de manejo mais rápidas no campo.
No estande do IBRA megalab, produtores, consultores e pesquisadores poderão levar amostras foliares para realizar uma análise instantânea utilizando tecnologia de espectroscopia. A proposta é mostrar, na prática, como essa ferramenta pode complementar as análises laboratoriais convencionais, reduzindo significativamente o tempo necessário para obtenção de informações sobre o estado nutricional das culturas.
A demonstração ganha ainda mais relevância para quem já possui resultados laboratoriais da mesma amostra. Nesses casos, será possível comparar os dois métodos e conhecer o potencial da diagnose instantânea como apoio à agricultura de precisão, tema central do ConBAP & ICPA, que reunirá cerca de 900 participantes de 28 países para discutir aplicações de inteligência artificial, robótica, análise de dados, sensoriamento remoto e outras tecnologias já utilizadas na agricultura.
PAUTA
No estande do IBRA megalab será possível:
- acompanhar análises foliares realizadas em poucos minutos;
- comparar resultados da espectroscopia com análises laboratoriais convencionais (quando disponíveis);
- entender como a tecnologia pode apoiar decisões de manejo nutricional;
- entrevistar especialistas sobre as aplicações da espectroscopia na agricultura de precisão.
Sugestão de imagens
- Análise da amostra sendo realizada no equipamento.
- Comparação dos resultados em tempo real.
- Produtores acompanhando a demonstração.
- Especialistas explicando a tecnologia utilizada.
Serviço
ConBAP & ICPA 2026 – estande IBRA Megalab
13 a 16 de julho de 2026
Centro de Eventos da PUCRS – Porto Alegre (RS)
ConBAP & ICPA 2026 – estande IBRA Megalab
13 a 16 de julho de 2026
Centro de Eventos da PUCRS – Porto Alegre (RS)
International Conference on Precision Agriculture (ICPA) to Be Held Outside the Northern Hemisphere for the First Time, in Brazil, Together with ConBAP
PRESS RELEASE
From July 13 to 16, Porto Alegre, Rio Grande do Sul, Brazil, will become the global hub of precision agriculture by hosting the 11th Brazilian Congress on Precision and Digital Agriculture (ConBAP) and the 17th International Conference on Precision Agriculture (ICPA).
Organized by the Brazilian Association of Precision and Digital Agriculture (AsBraAP) in partnership with the International Society of Precision Agriculture (ISPA), the event will take place at the PUCRS Events Center and is expected to attract more than 1,000 specialists, researchers, companies, and farmers from several countries.
This edition marks a historic milestone for the sector: for the first time, ICPA will be held outside North America, reinforcing Brazil's leadership in precision and digital agriculture. The conference is expected to welcome a highly qualified international audience while benefiting from ConBAP's strong Latin American participation.
“Another highlight is the record number of scientific submissions, with 512 papers received, demonstrating the growing interest of both academia and the market in data-driven, automated, and intelligent agricultural solutions,” said AsBraAP President Marcio Albuquerque.
The event aims to promote networking, foster scientific collaboration, accelerate professional development, provide an exhibition area for agricultural technology companies, and offer a fully integrated technical program combining ConBAP and ICPA.
Program Highlights
On July 13, following the workshops, the official opening ceremony will be followed by an international panel on precision and digital agriculture around the world, featuring José Paulo Molin (Esalq/USP), Davide Cammarano (Aarhus University, Denmark), and Brenda Ortiz (Auburn University, USA).
On July 14, sessions include agricultural robotics with Wen-Hao Su (China Agricultural University), integrated production systems and low-carbon agriculture with Alberto Bernardi (Embrapa), fertilizer recommendation advances with Luciano Gatiboni (North Carolina State University), and digital soil mapping applications with Raul Poppiel (Esalq/USP).
On July 15, the program features advanced data analytics with researchers from the National University of Córdoba (Argentina), precision irrigation with George Vellidis (University of Georgia, USA), and a panel discussing the current landscape of precision agriculture in Brazil.
On July 16, the conference highlights the role of artificial intelligence in precision agriculture with Silvia Massruhá, President of Embrapa, followed by award presentations and the closing ceremony.
Throughout the four-day event, participants will also have opportunities for networking, scientific community meetings, and visits to the agricultural technology exhibition.
More information and registration:
https://www.ispag.org/Events/ICPA
https://www.ispag.org/Events/ICPA
ConBAP & ICPA Surpasses 500 Registrations with Participants
PRESS RELEASE
Registration remains open, and organizers expect to welcome approximately 1,000 participants, including researchers, specialists, companies, consultants, students, and farmers.
The Brazilian Congress on Precision and Digital Agriculture (ConBAP) and the International Conference on Precision Agriculture (ICPA), to be held from July 13 to 16 at the PUCRS Events Center in Porto Alegre, Brazil, have already surpassed 500 registrations, with participants from 28 countries, more than one month before the event begins. Organizers expect the number of registrations to double before the conference opens.
As of early June, attendees had already confirmed from countries across the Americas, Europe, Asia, and Africa. In addition to Brazil, participants include representatives from the United States, Canada, Denmark, Germany, Israel, China, Argentina, France, the Netherlands, Japan, and Australia, among others. This diversity highlights the event's ability to connect researchers, professionals, companies, and institutions working to advance precision and digital agriculture across different production systems.
Organized by the Brazilian Association of Precision and Digital Agriculture (AsBraAP) in partnership with the International Society of Precision Agriculture (ISPA), the event will feature internationally recognized experts discussing artificial intelligence, agricultural robotics, advanced data analytics, soil management, precision irrigation, integrated production systems, and low-carbon agriculture.
Another indicator of the event's strength is the record number of scientific papers submitted. A total of 512 papers were received, covering a wide range of topics in precision and digital agriculture and demonstrating the growing interest from academia and industry in data-driven, automated, and intelligent agricultural solutions.
According to AsBraAP President Marcio Albuquerque, these figures reflect the importance of the event. “For the first time, the ICPA will be held outside North America and, together with ConBAP, it stands out for the diversity of topics and technologies presented, as well as the interest shown by people from all over the world,” he said.
The program includes keynote presentations, panel discussions, scientific sessions, workshops, technical visits, and a technology exhibition, promoting knowledge exchange among researchers, companies, consultants, students, and farmers.
More information and registration:
https://www.ispag.org/Events/ICPA
https://www.ispag.org/Events/ICPA
Service Information
Date: July 13–16
Venue: PUCRS Events Center – Av. Ipiranga, 6681 – Porto Alegre, RS, Brazil
Information and Registration: https://www.ispag.org/Events/ICPA
Press Accreditation (until July 8): https://forms.gle/5urTUpPH5srugQ1v5
Date: July 13–16
Venue: PUCRS Events Center – Av. Ipiranga, 6681 – Porto Alegre, RS, Brazil
Information and Registration: https://www.ispag.org/Events/ICPA
Press Accreditation (until July 8): https://forms.gle/5urTUpPH5srugQ1v5
Press Office
InCeres Brings Data-Driven Digital Agriculture to ConBAP/ICP
PRESS RELEASE
Porto Alegre, Brazil, July 2026
Company presents solutions for soil fertility management and plant nutrition at the largest Precision and Digital Agriculture event ever held in Brazil
Porto Alegre, Brazil, July 2026
Company presents solutions for soil fertility management and plant nutrition at the largest Precision and Digital Agriculture event ever held in Brazil
InCeres, a digital agriculture company specializing in soil fertility management and plant nutrition, will take part in ConBAP/ICPA 2026 — the joint edition of the 11th Brazilian Congress of Precision and Digital Agriculture (ConBAP) and the 17th International Conference on Precision Agriculture (ICPA), held July 13–16 at the PUCRS Event Center in Porto Alegre. This marks the first time ICPA is held outside North America, bringing together more than 1,000 attendees, including researchers, consultants, growers, and agribusiness professionals from several countries.
At an 18 m² booth, InCeres will showcase its agronomic intelligence solutions, which integrate information from pre-planting through post-harvest within a single data ecosystem.
Among the featured solutions is the InCeres Platform, traditionally known as a precision agriculture tool but now also capable of organizing data from conventional farming operations. Within a single digital environment, it brings together soil and leaf analyses, yield data, fertility maps, field history, technical recommendations, and completed applications — with full traceability of information and operations, reducing reliance on spreadsheets, manual processes, and decisions based solely on individual experience. As a result, managers gain an integrated view of the entire farming operation, allowing them to reduce costs without compromising productivity or profitability.
Also featured is the App Coleta, integrated with the platform, for soil sampling in the field with traceability, speed, and fully offline operation, along with the App Conecta, for organizing field visits and logging agronomic occurrences, connecting fieldwork to technical management on the farm or within the company.
At the booth, visitors will also be able to take part in an interactive quiz with prizes and learn more about InCeres' solutions and latest product releases.
Talk: Safra de Risco ("High-Stakes Harvest")
During the event, InCeres CEO Leonardo Menegatti will deliver the talk “Safra de risco: onde colocar dinheiro quando clima, juros e margens apertam” (“High-Stakes Harvest: Where to Put Your Money When Weather, Interest Rates, and Margins Tighten”), on July 14 (Tuesday), from 3:20 PM to 3:35 PM, in the AP Market Room.
During the event, InCeres CEO Leonardo Menegatti will deliver the talk “Safra de risco: onde colocar dinheiro quando clima, juros e margens apertam” (“High-Stakes Harvest: Where to Put Your Money When Weather, Interest Rates, and Margins Tighten”), on July 14 (Tuesday), from 3:20 PM to 3:35 PM, in the AP Market Room.
Founded in 2014 by Leonardo Menegatti and part of the Husqvarna Group since 2024, InCeres has already served more than 12,000 farms and processed data covering more than 16 million hectares in Brazil, Colombia, Bolivia, and Paraguay. The company works alongside growers, cooperatives, sugar and ethanol mills, agronomic consultancies, input retailers, and machinery dealers, with the purpose of turning field data into safer, more profitable agronomic decisions.
Event Details
ConBAP/ICPA 2026 — InCeres Booth
Date: July 13–16, 2026
Location: PUCRS Event Center, Porto Alegre, Brazil
CEO Talk: July 14 (Tuesday), 3:20 PM–3:35 PM, AP Market Room
Website: www.inceres.com.br
ConBAP/ICPA 2026 — InCeres Booth
Date: July 13–16, 2026
Location: PUCRS Event Center, Porto Alegre, Brazil
CEO Talk: July 14 (Tuesday), 3:20 PM–3:35 PM, AP Market Room
Website: www.inceres.com.br
Press Contact
Gabriel Daneluzzi, Marketing Coordinator · gabriel.daneluzzi@inceres.com.br
Gabriel Daneluzzi, Marketing Coordinator · gabriel.daneluzzi@inceres.com.br
Geodata brings technology and data intelligence to the world
Specialized in digital technology for precision agriculture and soil fertility management, Geodata has built its work around a straightforward principle: turning data into decisions. Its platform integrates soil, climate, and yield information and converts it into precise recommendations — maps, variable-rate prescription files, and automated reports — giving consultancies, dealers, input manufacturers, and independent professionals the tools to guide growers with greater confidence and accuracy.
It is with this positioning that the company takes part in one of the sector's most important events. For the first time in its history, the International Conference on Precision Agriculture (ICPA) is leaving North America — and the chosen stage is Brazil. From July 13 to 16, 2026, Porto Alegre (RS) will host, at the PUC Convention Center, the joint edition of the 17th ICPA and the 11th Brazilian Congress of Precision and Digital Agriculture (ConBAP), bringing together the industry's scientific and business community from around the world. Geodata is taking part as a sponsor and exhibitor.
At the convention, Geodata reinforces its positioning with a series of talks aimed at the consulting world. The goal is to show how to add value to the services provided and to keep up, in real time, with how the tools and technologies reshaping the market are evolving. At the heart of it all is technology — the company's main competitive edge — translated into solutions that help consultants raise the bar on their work, cut input costs, and increase productivity in the field.
Geodata
Digital technology for precision agriculture
June 2026
Inteligência artificial transforma a pulverização seletiva e amplia a eficiência no campo
Tecnologia desenvolvida pela gaúcha Eirene Solutions identifica plantas daninhas em meio à cultura e reduz significativamente o uso de herbicidas, promovendo ganhos econômicos e ambientais para os produtores rurais.
A agricultura de precisão tem avançado rapidamente nos últimos anos, impulsionada pelo uso de inteligência artificial e novas ferramentas digitais capazes de tornar as operações mais eficientes e sustentáveis. Entre essas inovações está a tecnologia SaveFarm, desenvolvida pela empresa gaúcha Eirene Solutions, que utiliza visão computacional e inteligência artificial para realizar pulverização seletiva de forma automatizada e altamente precisa.
A solução foi criada para identificar plantas daninhas em tempo real durante a operação, permitindo que a aplicação de herbicidas ocorra apenas nos locais onde existe necessidade. Dessa forma, o produtor reduz significativamente o consumo de defensivos agrícolas, otimiza recursos e aumenta a eficiência operacional.
Segundo Eduardo Marckmann, CEO da Eirene Solutions, a evolução dos algoritmos de inteligência artificial permitiu alcançar níveis de precisão cada vez mais elevados na identificação de invasoras, inclusive em ambientes complexos.
“Desenvolvemos algoritmos capazes de reconhecer plantas daninhas em meio à cultura com um nível de precisão impressionante. São tecnologias que conseguem identificar detalhes muitas vezes imperceptíveis ao olho humano. Em um cenário em que eficiência e sustentabilidade são fundamentais para a rentabilidade da produção agrícola, a inteligência artificial se torna uma importante aliada do produtor”, destaca.
O principal diferencial da tecnologia está no Cortex.AI, inteligência artificial proprietária da SaveFarm desenvolvida para operações de pulverização seletiva no sistema conhecido como green on green, que consiste na identificação de plantas daninhas em meio a culturas já estabelecidas e em pleno desenvolvimento vegetativo.
Para realizar esse trabalho, o sistema utiliza câmeras de alta resolução instaladas nas barras dos pulverizadores, responsáveis pela captura e análise contínua das imagens durante a operação. A tecnologia é capaz de analisar milhões de pixels por segundo e processar grandes volumes de informações em tempo real, sem necessidade de conexão com internet ou qualquer comunicação externa.
Além da expressiva redução no consumo de herbicidas, a aplicação localizada proporciona ganhos operacionais importantes. Ao direcionar a pulverização apenas para os pontos necessários, o sistema reduz desperdícios, minimiza a geração de resíduos químicos e contribui para uma agricultura mais sustentável e eficiente.
Atualmente, a tecnologia SaveFarm está presente em mais de 300 máquinas em operação no Brasil, distribuídas em diferentes regiões produtoras, além de países como Argentina, Paraguai e Uruguai. A expansão da solução ganhou ainda mais força a partir da parceria firmada com a CNH Industrial, que passou a oferecer a tecnologia como opcional em pulverizadores das marcas Case IH e New Holland Agriculture por meio de sua rede de concessionárias.
Compatível com diferentes marcas e modelos de pulverizadores, o sistema foi desenvolvido para simplificar a rotina no campo. Toda a captura, processamento e análise das informações ocorrem de forma embarcada, permitindo que o operador acompanhe a operação em tempo real e tome decisões com maior segurança e precisão.
Além da pulverização seletiva, a Eirene Solutions também desenvolve tecnologias voltadas à automação de operações agrícolas e florestais. Entre elas está o SaveForest, solução inteligente de irrigação mecanizada desenvolvida especialmente para florestas plantadas.
O sistema automatiza processos, otimiza o uso dos recursos hídricos e operacionais, reduz a mortalidade de mudas nos estágios iniciais de desenvolvimento e amplia a disponibilidade das operações em campo. Com operação centralizada na cabine e funcionamento contínuo, 24 horas por dia, a tecnologia proporciona maior controle, precisão e eficiência na gestão da irrigação, contribuindo diretamente para o aumento da produtividade e da sustentabilidade das operações florestais.