Apparently, On-Farm Demonstration is not On-Farm Experimentation
There is “a project involving 400 farms and around 40 villages in the Deux-Sevres region of western France, where scientists are experimenting with different techniques to cut pollution.” GREAT!
"We have demonstrated that conventional farmers can reduce nitrogen and pesticides by a third without loss of yield, while increasing their income because they lower their costs" BRILLIANT!!
"Even the farmers who participated in the experiment and saw the results with their own eyes did not noticeably change their practices" THEY WHAT????
Full article available here.