On-farm experimentation (OFE) and precision agriculture technologies could be a potent mix for driving change in agricultural systems. Many of us recognize the significant opportunity in large, tech heavy and digitally enabled cropping enterprises. However, most of the world’s agricultural land is characterized by extensive, tech-poor livestock systems (LS). “OFE in LS” could help to introduce appropriate digital technologies in a way that is meaningful to farmers. Have a look at this recording from Matthew McNee, agronomy advisor in the Falkland Islands.