How can we ensure that digitally enabled On-Farm Experimentation avoids the classic “Technology Fallacy,” and instead centres transformation around people? Recent research from MIT demonstrated that “people are the real key to digital transformation” (Kane 2019). Change is as much about us and our organizations as it is about the technology. Change occurs when people change, transformation occurs when individual changes scale up through their networks and their organizations. The underlying change throughout is in knowledge and shared culture. This webinar will explore various examples of scalable change that apply to OFE, through lessons learned from thinkers and practitioners with experience in a range of institutional and business settings across the world. The webinar will focus on identifying interactions between digital technologies and these varied organizational environments that nurture (or impede) transformational change. Attention will be paid to pinpoint specific mechanisms supporting systemic goals of productivity, social and environmental sustainability, in both the Global North and the Global South.