The gap is still huge between researchers and farmers. More needs to be done to give them opportunities to have a say in how research happens. However, co-design requires more funding, and more patience. Many companies took part in AgriTech4.0 which was an opportunity to learn about new developments in sensors and data management, and promote the importance of including farmers from an early stage of development. The goal is to help ensure technological solutions are useful, practical and easy to use in farm contexts, ultimately driving uptake of these technologies on farms. Access to the 45+ recorded presentations can be purchased here.