Agriculture has had several revolutions in the past century, and it currently faces what may be its greatest challenge to date – population growth and the increased need for food, fiber, and fuel in the future.  To meet this challenge the agricultural industry will have to drive efficiencies to a level never seen before, within a context of several macro trends (e.g., farm sizes increasing, environmental sustainability requirements evolving).  John Deere FarmSight^TM is a strategic direction for John Deere to play its part in helping achieve this goal for our society.