1. Realising the Full Potential of Precision Agriculture: Encouraging Farmer 'Buy-in' by Building Trust in Data Sharing

Uncertainty around the ownership, privacy and security of farm data are most commonly the reasons cited for farmer’s reluctance to “buy-in” to big data in agriculture. Evidence provided to the recent US Committee on Commerce, Science, and Transportation Subcommittee on Consumer Protections, Product Safety, Insurance, and Data Security, United States Senate Technology in Agriculture: Data Driven Farming (Nov 2017) highlighted that “data ownership, and related... L. Wiseman, J. Sanderson