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Cotton Precision Farming Adoption In The Southern United States: Findings From A 2009 Survey
1M. Velandia, 1D. F. Mooney, 1R. K. Roberts, 1B. C. English, 1J. A. Larson, 1D. M. Lambert, 2S. L. Larkin, 3M. C. Marra, 3R. Rejesus, 4S. W. Martin, 5K. W. Paxton, 5A. Mishra, 6C. Wang, 6E. Segarra, 7J. M. Reeves
1. University of Tennessee
2. University of Florida
3. North Carolina State University
4. Mississippi State University
5. Louisiana State University
6. Texas Tech University
7. Cotton Incorporated
The objectives of this study were 1) to determine the status of precision farming technology adoption by cotton producers in 12 states and 2) to evaluate changes in cotton precision farming technology adoption between 2000 and 2008. A mail survey of cotton producers located in Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas and Virginia was conducted in February and March of 2009 to establish the use of precision farming technologies in 2007 and 2008 in these states. A total of 1,981 cotton producers responded for a response rate of 12.5%. Sixty-six percent of respondents had used at least one precision farming technology. The most common information gathering technologies used were grid and zone soil sampling, cotton yield monitors with GPS, and soil survey maps. The most common variable rate decisions included fertilizers, growth regulators, and harvest aids. Profit and environmental benefits were the most influential factors in a producer’s decision to adopt precision farming technologies, while trade shows and the internet/news media provided the most useful information in learning about these technologies. The majority of non-adopters were unsure if precision farming would be profitable for them to use in the future. Sixty-six percent of adopters and 33% of non-adopters used a computer for farm management, while 19% and 3% used them in the field, respectively. The largest increase in adoption, as compared to similar survey data from 2004 and 2000, occurred with GPS guidance. Findings from this survey are important to producers because results can help research and extension personnel focus scarce resources on those producers who are most likely to use these technologies. Results can also be used to develop decision aids to help potential precision farming adopters make more informed decisions about adoption, custom hiring, or purchasing these technologies.
Keyword: producer survey, site-specific management